In CQI, what is meant by "customer feedback"?

In the context of Continuous Quality Improvement (CQI), "customer feedback" refers specifically to the insights gathered from customers about their experiences and satisfaction with a product or service. This feedback is vital for organizations as it provides a direct line to consumer perceptions, expectations, and the overall quality of the experience they have with the organization. It helps identify areas for improvement, reinforce positive practices, and enhance customer satisfaction, which is at the core of CQI initiatives.

By focusing on customer experiences and satisfaction levels, organizations can make informed decisions that lead to continuous improvement in their processes and offerings. This kind of feedback is integral to creating a customer-centric approach in service or product development. It distinguishes itself from data on purchasing habits, product pricing, or assessments of competitor offerings, as those focus more on external analysis rather than the internal customer experience.