Continuous Quality Improvement (CQI) Practice Exam

What is the first step in Kotter's 8-stage process for creating major change?

1. Create a team

2. Empower people

3. Establish a sense of urgency

4. Communicate the vision

The correct answer is: Establish a sense of urgency

The first step in Kotter's 8-stage process for creating major change is to establish a sense of urgency. This initial phase is crucial because it helps to highlight the need for change within the organization. By creating a perception of urgency, leadership can effectively motivate individuals and teams to engage with the change process. This sense of urgency is necessary to overcome complacency and empower stakeholders to understand why the change is essential for success and improvement. Without this sense of urgency, efforts to implement change may face resistance or lack the necessary momentum needed for successful transformation. Engaging with the reasons behind the change—such as competitive pressures, market shifts, or internal inefficiencies—ensures that everyone in the organization recognizes the importance of mobilizing resources and commitment toward the change initiative. Establishing this urgency sets a strong foundation for the subsequent stages of the process, allowing for effective communication and action planning to follow.